Animal Testing : Controversial Brands
- kwalker41
- Sep 6, 2016
- 3 min read

Some brands can be confusing when it comes to whether or not they actually test on animals. I looked up Maybelline's official statement referring to their brands and animal testing and it reads as follows :
ANIMAL TESTING POLICY
Thank you for your interest in Maybelline, a brand of L'Oréal USA, Inc. L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.
For complete information on this subject, please click here.
If you click here it will take you to L'Oréal's complete statement, but this is where it gets confusing. L'Oréal owns the brand Maybelline (and many others) so you would think L'Oréal's animal testing statement would cover all of its brands, but it doesn't.
Where is reads "An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes."This refers to a law in China that demands that all cosmetics sold in China (apart from Hong Kong) must be tested on animals. Because Maybelline sells cosmetics in China, by law, they have to test on animals even if the products are already proven to be safe for humans.
This doesn't mean that the products sold in Australia have been tested on animals but any new cosmetics sold by Maybelline could have been test on animals if they are also being sold in China.
The cosmetic brand Estée Lauder also owns many brands like: Clinique, M.A.C, Glam Glow and a lot more and have the same type of problem as L'Oréal. Here is Estée Lauder's statement referring to their products and animal testing:
ANIMAL TESTING POLICY
At The Estée Lauder Companies, the safety of our consumers is our highest priority. We utilise the latest advances in non-animal safety testing and human volunteer testing to deliver products of the highest safety and quality to our consumers. We do not test our products or ingredients on animals, or ask others to test on our behalf, except where required by law. We are proud that we were one of the first cosmetic companies to establish that cosmetic safety can be demonstrated by non‐animal testing methods. There are, however, still some countries that believe they need to conduct or require animal testing in order to validate the safety of cosmetic ingredients or products. Our Company and all of our brands remain dedicated to the elimination of animal testing on all cosmetic products and ingredients worldwide. We believe that animal testing should not be needed to validate safety of cosmetic products or ingredients and we are encouraging the use of alternatives and the elimination of such animal testing globally.
The sentences highlighted in pink are the important ones. They state that they don't test on animals apart from places where it is required by law. This once again refers to the law in China. This means that the Estée Lauder and their brand's products that we see on our Australian shelves are NOT tested on animals but in China they are. So whether or not you consider buying Estée Lauder products from places like Australia, UE, USA e.t.c because those products are cruelty free, they are still not classified as non-animal testing brands.
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